Amazon launches 2nd generation Echo to take on HomePod

The first generation Amazon Echo has already been a massive success and now Amazon has unveiled The next-generation Echo.

Clothed in a cloth finish Amazon promises improved sound dedicated woofer and tweeter units, Dolby-certified sound, and better far-field microphone technology.

You can preorder the Echo 2 now and it will officially hit the market on Tuesday, Oct. 31 priced at $99.99. Amazon will also be offering the Echo in six different colors, with wood, fabric, or metal shells —wood or metal units which will cost $119.99.

By operating the ZigBee hub it will be able to quickly discover and configure compatible devices.

The Echo plus will eventually cost $164.98, Amazon is temporarily selling it for $149.99, with a Philips Hue bulb included as a bonus. Black, white, and silver colors are available.

With a much cheaper price than the HomePod Amazon certainly isn’t taking any chances.