Apple has just announced their latest edition to their Product(RED) lineup with the iPhone 8/8plus. Apple’s Product(RED) gives a donation from every sale to the supporting of HIV/AIDS programmes that provide counselling, testing, and medicine that prevents the transmission of HIV from a mother to her unborn child.
Apple says “This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s vice president of Product Marketing. “iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.”
“Today’s announcement is further evidence of Apple’s leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006,” said Deborah Dugan, (RED)’s CEO. “The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies. We’re honored that Apple has dedicated its resources to our purpose, and can’t wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition.”
The special edition (PRODUCT)RED iPhone will be available to order online in select countries and regions tomorrow and in stores beginning Friday, April 13.
Pricing and Availability iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition will be available in 64GB and 256GB models starting at an Apple retail price of $699 (US) from apple.com, the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary). The special edition (PRODUCT)RED iPhone joins iPhone 8 finishes in space gray, silver and gold.
Both special edition models are available to order beginning Tuesday, April 10 after 5:30 a.m. PDT, and start delivering to customers and arriving in stores in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, South Korea, the UK and US on Friday, April 13. Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE and other countries and regions will follow later in April, with Chile, Colombia, India, Israel, Turkey and other countries and regions following in May.
The new (PRODUCT)RED iPhone X Leather Folio will be available from apple.com, the Apple Store app and Apple Stores for $99 (US) beginning tomorrow, and joins other (PRODUCT)RED products including Beats Solo3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker and accessories for iPhone, iPad and Apple Watch. Through Apple’s iPhone Upgrade Program, customers in the US can get the special edition iPhone, with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at apple.com, the Apple Store app and Apple Stores in the US with monthly payments starting at $34.50 (US) for the iPhone 8 64GB model.
Every customer who buys iPhone 8 or iPhone 8 Plus (PRODUCT)RED Special Edition from Apple will be offered free Personal Setup in-store or online to help them customize their iPhone by setting up email, showing them new apps from the App Store and more.1 Anyone who wants to start with the basics or go further with iPhone 8, iPhone 8 Plus or iOS 11 can sign up for free Today at Apple sessions at apple.com/today.
Will you be purchasing the latest edition to the Product(RED) lineup from Apple?