Apple Event Aftermath

Today Apple held their "California Streaming" event a d announced several new products which we look at below.


iPad 9th generation

The new iPad features a 10.2-inch Retina display with True Tone, a 12MP Ultra Wide front camera with Center Stage, A13 chip, support for Apple Pencil (1st generation) and Smart Keyboard, and in stores beginning Friday, September 24 and starts at £319 with 64GB of storage.


iPad mini 6th generation

The new iPad mini delivers up to 80 percent faster performance than the previous generation, making it the most capable iPad mini ever. A new USB-C port allows faster connectivity, and cellular models with 5G bring more flexible mobile workflows. The iPad mini has new advanced cameras, A15 chip, Center Stage, and support for Apple Pencil (2nd generation) and will be in stores beginning Friday, September 24 starting at £479 with 64GB of storage.


Apple Watch series 7

Apple today announced Apple Watch Series 7, with IP6X certification for resistance to dust, and maintains a WR50 water resistance rating. Including an electrical heart sensor.


Apple says "The stunning display of Apple Watch Series 7 offers nearly 20 percent more screen area and thinner borders at just 1.7 mm — 40 percent smaller than those on Apple Watch Series 6."


Apple Watch Series 7 offers two additional larger font sizes, and a new QWERTY keyboard that can be tapped or swiped with QuickPath — allowing users to slide a finger to type — and utilizes on-device machine learning to anticipate the next word based on the context, making text entry easier and faster.


The series 7 doesn't have an exact release date yet with Apple only saying it will be available in the fall and starts at $399.


iPhone 13 and 13 mini

Apple today introduced iPhone 13 and iPhone 13 mini, the next generation of the world’s best smartphone, featuring a beautiful design with sleek flat edges in five gorgeous new colours. Both models feature major innovations, including the most advanced dual-camera system ever on iPhone — with a new Wide camera with bigger pixels and sensor-shift optical image stabilization .


iPhone 13 and iPhone 13 mini will be available in pink, blue, midnight, starlight, and (PRODUCT)RED in a new entry-level capacity of 128GB for double the storage, as well as 256GB and 512GB capacities. iPhone 13 and iPhone 13 mini will be available in pink, blue, midnight, starlight, and (PRODUCT)RED in a new entry-level capacity of 128GB for double the storage, as well as 256GB and 512GB capacities. Pre-order starts on September 17th and starts at £679 for the mini and £779 for the standard 13.


iPhone 13 pro and pro max

Apple today introduced iPhone 13 Pro and iPhone 13 Pro Max, pushing the boundaries of what’s possible in a smartphone. Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive. The pro camera system gets its biggest advancement ever with new Ultra Wide, Wide, and Telephoto cameras that capture stunning photos and video, powered by the unmatched performance of A15 Bionic


These technologies enable impressive new photo capabilities never before possible on iPhone, like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera. New computational photography features like Photographic Styles personalize the look of images in the Camera app, and both models now include Night mode on all cameras. Video takes a huge leap forward with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance.


Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone. iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, big improvements to battery life for the best battery life ever on iPhone with iPhone 13 Pro Max, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass.


Pre-order starts on September 17th and starts The pro starts at £949 and the pro max starts at £1049.


Apple also talked a little about Apple TV+ and Apple Fitness+ which we will cover in a separate article.