Today Apple has announced its refreshed and 13-inch MacBook line as part of its back to school line.
The Back to School promotion includes a pair of Beats Studio 3 Wireless headphones with the purchase of a qualifying Mac notebook or iMac, as well as education discounts on qualifying Mac, iPad, AppleCare, select accessories and services.
The MacBook Air starts at $1,099 and is available at $999 for college students.
The 13-inch MacBook Pro starts at $1,299 and is available at $1,199 for college students. Both are available today through apple.com, the Apple Store app and in select Apple Stores and Apple Authorized Resellers later this week.
The 12-inch MacBook which was last refreshed in June 2017 has now been removed from their online store.
The announcement came via its News Room site as shown below.
Apple today updated MacBook Air, adding True Tone to its Retina display for a more natural viewing experience, and lowering the price to $1,099, with an even lower price of $999 for college students. In addition, the entry-level $1,299 13-inch MacBook Pro has been updated with the latest 8th-generation quad-core processors, making it two times more powerful than before. It also now features Touch Bar and Touch ID, a True Tone Retina display and the Apple T2 Security Chip, and is available for $1,199 for college students.
MacBook Air and MacBook Pro are also part of Apple’s Back to School promotion, which includes a pair of Beats Studio 3 Wireless headphones with the purchase of a qualifying Mac notebook or iMac. With their sleek, portable designs, Retina displays, great everyday performance, all-day battery life and running macOS, Mac notebooks have never been more popular in higher education, with Student Monitor data showing nearly 60 percent of US college notebook buyers own a Mac.
“College students love the Mac — it’s the notebook they rely on from the dorm room to the classroom, and the No. 1 choice among higher education students,” said Tom Boger, Apple’s senior director of Mac Product Marketing. “With a lower $999 student price for MacBook Air and the updated 13-inch MacBook Pro with faster performance, Touch Bar and Touch ID at $1,199 for students, there’s never been a better time to bring a Mac to college.”
MacBook Air features a thin and light design in three beautiful finishes, the convenience and security of Touch ID, an 8th-generation dual-core processor, immersive wide stereo sound and all-day battery life. Its stunning 13-inch Retina display now features True Tone that automatically adjusts the color temperature of the display for a more comfortable viewing experience. MacBook Air is designed to power through daily tasks, from email and web surfing, to photo editing and FaceTime calls, and at an even lower price, it’s the do-it-all notebook for consumers and students alike.
The 13-inch MacBook Pro packs powerful processors, super-fast SSDs, all-day battery life and the best Mac notebook display ever into a portable 3-pound design. Today, the entry-level 13-inch MacBook Pro adds the latest quad-core processors for up to two times faster performance, Touch Bar and Touch ID, True Tone to the brilliant Retina display, the Apple T2 Security Chip and immersive stereo speakers with wide stereo sound, all at the same great starting price of $1,299, or $1,199 for college students. With all these powerful features, MacBook Pro is the perfect choice for students heading into college and looking for the notebook that will help power them through graduation and beyond.
The updated MacBook Air and MacBook Pro are part of Apple’s Back to School promotion starting today and available to higher education students, their parents, faculty, staff and home-school teachers through the Apple Education Store. The promotion includes a pair of qualifying Beats headphones with the purchase of any eligible Mac or iPad, as well as education discounts on qualifying Mac, iPad, AppleCare, select accessories and services.