Google rumoured to make a bid to buy Fitbit

Fitbit have been rumoured to be looking for a buyer for several weeks now following struggling with sales as they continue to fight for market share against the dominant Apple Watch, Reuters has reported today that Google owner Alphabet Inc has made an offer to acquire U.S. wearable device maker Fitbit Inc.

Google was rumoured to be making a play for a slice of the wearable market with a pixel watch but after this did not materialise in their keynote this month a bid of this nature makes sense. Fitbit is a well known brand as it offers several models in both the high end and low end of the market and a large company like Google could make this product profitable again.