Google announced new Play Store measures on Monday, including requiring developer accounts to enable 2-Step Verification (2SV), provide an address, and verify their contact information later this year. According to the Google Play Trust and Safety team, the new identification and two-factor authentication requirements are a step toward strengthening account security and ensuring a safe and secure app marketplace. Individual users and businesses with Google Play developer accounts will be asked to specify an account type (personal or organization), a contact name, their physical address, as well as verifying the email address and phone number provided during account creation, as part of the changes. In addition, to prevent account takeover attacks, Google is requiring users of Google Play Console to sign in using Google's 2-Step Verification. According to Google's timeline, developer account owners will be able to declare their account type and verify their contact details beginning June 28, while all new developer accounts will be required to specify their account type and verify their contact information at sign-up, in addition to enabling 2SV, beginning August. All of the requirements listed above are expected to be extended to all existing developer account owners later this year. The move is part of the company's efforts to combat scams and fraudulent developer accounts on the platform, which have previously been sold on underground forums in order to disguise malware as legitimate apps.